Creative direction and packaging design for the launch of a cosmetic brand's (name omitted) new line of shampoo and conditioner titled "Good Hair Mood". This 360 campaign centers around the aromatherapeutic benefits of the products which aim to uplift your mood for the rest of the day.

Left: Instagram filter concept that recreates the experience of aura photography and provides the user with an interactive digital experience tied to the product.
Right: Enhanced imagery examples for the client's main Instagram page, using more color and textural imagery to evoke an emotional connection to the product.
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