The invisible flavor of Saltines is what makes them the king of versatility in the world of snacks. This campaign reframes the snack’s signature plainness as its superpower, because if you taste like nothing, that means you can taste like everything.
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Saltines are like Instagram in its golden years; everything can be consumed via a square. A custom homepage appearance on a newly launched Saltines IG account shows our loyalty to that belief.Michelin Star SaltinesTo push the boundaries of what saltines taste like even further, Michelin star chefs from New York’s finest restaurants will prepare bite-sized creations of their own take on the world’s tastiest saltines. Each creation will be announced through social media and available for one day only at Smorgasburg NYC.